Data4Her: Empowering women entrepreneurs to use data for business
Women entrepreneurs are increasingly recognized across Tanzania for the success of their businesses and for their important contributions to their country economy. Reports indicates that women’s economic empowerment is positively correlated with improved family welfare and nutrition, higher education levels for girls, and improved economic growth for the society as a whole.
However, they face numerous challenges like inability to access lucrative markets for their products and services, financial challenges, poor production technologies and etc.
We also train young women on data use skills so that they can analyze market trends to inform their businesses. The program acts as a catalyst for young women to grow their startups towards successful and sustainable businesses.
It is estimated that 70% of women business owned in Tanzania lack business data and information for decision making which hinders their growth.